Welcome to the creative world of Pedram Pir - a versatile and accomplished professional with a passion for design and a proven track record in multiple creative disciplines.

About Me:

I am Pedram Pir, a seasoned Brand Manager, Art Director, Editor in Chief, Senior Graphic Designer, and Supervisor of Production Teams. Armed with a Master of Art degree, my journey in the design industry has been marked by a dedication to excellence and a commitment to pushing creative boundaries.

Professional Expertise:

As a Brand Manager, I specialize in crafting and nurturing brand identities that resonate with audiences. My strategic approach ensures that every design element contributes to a cohesive and impactful brand presence. In the realm of art direction, I bring a keen eye for aesthetics, coupled with a deep understanding of visual storytelling, to create compelling and memorable visual narratives.

In my role as Editor in Chief, I have led editorial teams for prominent publications such as Tamasha Magazine, Donyaye Varzesh Monthly and Weekly Magazine, and Billboard Magazine. This experience has refined my skills in content curation, layout design, and maintaining editorial standards.

As a Senior Graphic Designer, I have honed my skills in Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Adobe After Effects, Canva, and HTML. My design capabilities extend across various mediums, from traditional painting and typography to intricate matte paintings, 3D models, and captivating magazine designs.

Professional Journey:

Throughout my career, I have had the privilege of contributing my expertise to renowned organizations. Notable positions include Supervisor and Senior Designer at GEM TV, Brand Manager and Designer for Olimp Sport Nutrition, and Brand Manager and Investor for OSHEE in Malaysia and Iran. I have also served as the Supervisor and Art Director of Tirgan Group in Iran and the Brand Manager of Vista Radin Apadana Company, overseeing five international brands.

Let's Create Together:

As a Professional Designer, I am dedicated to pushing creative boundaries and exceeding expectations. I invite you to explore my portfolio, witness the diverse range of projects I have undertaken, and join me on a journey of creative exploration. Let's collaborate to bring your ideas to life and make a lasting impact in the world of design.

Welcome to the creative universe of Pedram Pir.

Market analysis
Market analysis is the most important step and the most fundamental stage in branding. Market analysis, product necessity, market size calculation and estimation, available price range, customer acquisition cost or new customer creation, competitor characteristics, product and service potential as a competitive advantage from the base market analysis.

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Little about creating brand

Identifying the target audience is the second stage and practical part of branding. Instead of focusing on the whole society, businesses focus on a specific segment that is their target audience. So it is not necessary to force everyone to buy. Correctly choosing the target audience community helps to focus your energy, time and money in a more useful way for the growth and success of your personal brand.

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Targeting
Targeting determines your focus point in branding. Focus on increasing the number of sales, increasing the market share or increasing the reach, loyal and specific customers. Goal setting should be measurable. The number of sales, capital return, market share and business profit in a specific period of time are important factors in goal setting.

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Brand mission
The mission statement is used as the cornerstone of the brand in all aspects. The purpose of a brand mission statement is to create an emotional connection with your audience. This goal expresses your brand and the reason for its existence.

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Brand features
A brand needs to have unique features to become a brand. The type of service, the form of presentation, the type of product, support, etc. are all a set of brand features that make it different and known.

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Brand Identity
Brand identity is essentially the feeling you want people to experience when interacting with your brand. In fact, brand identity can be seen as the personality of the business and the promise that you strive to fulfill.
The visual identity of the brand makes you stand out from the competition. A visual identity provides a unified structure for the look and feel of your business. The design of this section should be such that all the components of your collection are seen in a special and unique way.
Ideation and graphic design is the most important part of brand identity. The creative and principled design of this section differentiates brands and has a great impact on the target audience.

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Corporate color
Organizational color can act as a symbol or sign and guide the audience to know more about the nature of the brand. Colors create thoughts in humans and this can make the use of colors more special and creative.

Logo design
Having a well-designed professional logo builds trust among clients. If you have a well-designed logo, there is a high chance that clients in your field will work with you. The nature of the brand and attracting customers is one of the important branches of professional logo design.

Brand typography
Branding on display screens is considered a special challenge, the type and shape and even the spacing of letters are important in the durability of the brand name.

Designing the business card
A business card is not just about presenting your contact number and email. A business card represents your brand identity. What is the slogan of your brand is presented to the customer in the form of a small sheet. The importance of the business card in the return of the customer is more than what is thought.

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Header design
Header design is a seemingly simple but key issue. Your legal activities in these pages will be more effective in a business everywhere. The design of the letterhead is important according to the brand identity and the type of customer and partner companies.

Office set
Using the office set improves your company's business credibility in the eyes of customers and has a great impact on making the company's logo famous among colleagues and customers.

Packaging Design
In today's market, product packaging design plays a very important role in increasing sales and product branding. The packaging of various products in the market is the identity and representative of the brand and the manufacturer, because the first encounter of the buyer is the packaging of the product. Unpackaged goods have no identity and authenticity, and for this reason, they are less valuable than packaged goods in terms of pricing.

Brand voice and branding
Your brand voice is the style in which your brand speaks to your audience. A brand voice clarifies many aspects of the brand to your audience. Whether you like your brand to speak to your audience in a professional and official tone or you choose a humorous tone shows different aspects of your brand. The voice of your brand should express your audience and method.

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Digital identity
The digital identity of the brand includes all the activities and roles of the brand in the digital space. Like website, user pages of social networks, etc.
The digital identity of the brand is the body of the brand identity in the virtual space. The digital identity of the brand is therefore important as it is used as a direct communication arm with the audience.

What is rebranding and why did Facebook change its name?
In addition to the business account, producing digital content on widely used platforms in the target community is very important in branding and brand awareness. Social networks are a means of communication with current and potential customers, and your branding becomes important not only in the form of published images, but also in the way and form of communication you establish on social networks. Website design based on the type of business and form of service in branding.

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• Digital branding

• Product Design

• Packaging

• Marketing materials

• Instagram business

• Instagram page for brand awareness

• Web Design

• Introduction website or store website

• YouTube channel

• Publication of video content that fits the brand image

• Brand advertising planning

Branding, marketing and advertising is one of the most powerful success factors in businesses around the world, from private companies to multinational corporations. Any business with proper performance should be ready to promote and advertise their products and brand. Appropriate advertising is based on your target market and brand identity.
Targeted advertising and more importantly, evaluation and re-planning of brand advertising is very important.
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